Content is the king, you have heard this sentence many times. It’s interesting to know that the sentence was quoted from Bill Gates in 1996. That is 2 years before the Google search engine entered the Internet.
Years pass through this phrase and today it has become one of the most commonly used phrases to describe the path to success in SEO. The content is king and continues to the kingdom. But why do not many sites continue to generate success in the production of quality content? How does content qualify?
The first step in the success of content creation is to define a content strategy.
If the strategy is not right, content production will lose its effectiveness. In the SEO strategy workshop, we learn how to make our content activities purposeful and worthwhile.
In this workshop we will follow a six-step route from idea formation to content publishing:
- By using online tools, we identify target keywords.
- We rate the competitiveness and activity of others in these areas.
- We select the content structure of the site and the pages of the site in accordance with the rate of search and competition of words.
- Google’s algorithms for analyzing the content of the pages are reviewed and its standards are identified.
- The standard structure for producing quality content is elaborated and carefully reviewed.
- We define the stages of publishing and maintaining content on the site and social networks.
We will look at each of these steps in SEO and Content Generation.
1- How do we find the most valuable keywords?
Getting the first rank in Google results is perhaps the most important goal in any SEO project. But this sentence will have meaning to determine which words we should get.
Many billion words are searched daily on Google, some of which have a higher search volume compared to other terms. Simply put, the phrases that are repeated in the popular literature.
The first step in defining a content strategy is to select the target keywords.
In this way, we pay attention to the amount of search (popularity) and the economic value of these phrases. The search volume can be verified using online tools and information resources, but the economic value is related to your business and its revenue-generating methods.
In this workshop, we learn how to identify key keyword phrases and determine their economic value in proportion to their business. At the end of this step, we will have a long list of target words that will determine the direction of our SEO strategy and these keywords will drive website traffic to any website.
2. How much chance of success and competition in these words?
To enter the competition, we must first have a thorough analysis of our competitors. This analysis may vary for each keyword and will lead us to new rivals. In the SEO strategy workshop, we come up with a practical guide to determine the difficulty of each word and the analysis of competitors.
Competition will always make you progress, even if you win – Carlos Slim
Our goal is to determine the degree of difficulty of each word to reach a certain timetable for gaining a place in it. If gaining a place in our targeted keyword is difficult, that does not mean we should ignore it. We are also designing the strategy and timing of our activities in a manner that is commensurate with its difficulty.
To determine the degree of difficulty of each statement, we look at sites that are currently in the same place as the appropriate place. To calculate the degree of difficulty, we calculate 6 important factors for each result in Google and, based on their sum, we compute the competitiveness of each site.
3- Selecting the pages of the landing according to the difficulty of the target words
Internet sites are made up of various pages. At a glance, you can divide the pages of a site into four main categories:
- Main Page
- General pages (About Us, Contact Us, 404 …)
- Archive pages (Categories, Tags …)
- Content pages (article, news, product, etc.)
Each of these pages has specific performance and targeting. In the third step, according to the keywords, we have collected and based on the analysis of the severity of each one, we consider a type of page as a landing. For example, for long and low-level phrases, we target content pages, and I use highly-respected, highly competitive articles in the archival pages.
In this workshop, we learn how much logical time to succeed in each phrase, and which strategy is more successful to outstrip competitors.
From this stage, our site pages are divided into two main categories. Content pages and strategic pages. For each key phrase, select a target page. If our target page is content, our strategy is to generate valuable and quality content, and if the page is a strategic goal, we will consider other ways to earn a seat.
4. How does Google analyze the content of the pages?
Google’s robot has specific standards for analyzing the content of the pages and identifying keywords there. The first step is to identify the subject matter of the page and its key concept, and then determine where your position will be in the search results.
In order to generate valuable and high-quality content, it’s best to first understand Google’s algorithms for content analysis and its subject-matter. In the fourth part of the SEO and content strategy workshop, we examine the five main Google algorithms for reviewing the content of the page and the performance of each of the analyzes.
In the past, not so long, repeating a phrase on the page would increase our chances of gaining ground in Google results, but today it’s known as keyword stuffing. Repeating a keyword not only does not help to earn a place, but it can also even penalize your site. To avoid this, there are alternative ways that allow without repeating a particular phrase Convey your concept to the user and Google Robot.
5. Content production standards based on Google algorithms
So far, we have found the keywords of the target and the severity of each one. We also have some useful information about Google algorithms and how to check the content on each page. At this point, we learn the content production standards for pages defined by a content strategy.
Content marketing means: generate useful content and optimize it for the user and search engine at the same time.
In this step, we will learn how to correctly use content sections including page titles, meta description, h2 tags, images, and internal and external linkages, and will be introduced to key concepts implementation methods in the text. In the end, we will review zero to one hundred topic selections until we generate 2000-word content.